Journal of Tourism & Hospitality
Open Access
ISSN: 2167-0269
+44 1300 500008
ISSN: 2167-0269
+44 1300 500008
Tarek Sayed Abdelazim Ahmed
El Minya, Egypt and Department of Tourism and Archaeology, Hail University, Hail
Saudi Arabia
Research Article
How do Saudi Arabians Perceive the Egyptian Tourist Destination through Drama and Films?
Author(s): Tarek Sayed Abdelazim AhmedTarek Sayed Abdelazim Ahmed
The aim of this study is to measure the immediate impacts of a film on the perceptions and behavioral aspects of the Saudis relating to the Egyptian tourist destination. The methodology of the research is a survey. Data was obtained through questionnaire conducted among a random sample of students of Saudis. The survey was conducted by one field researcher between January 15 and March 20, 2016/17. A self-administered questionnaire was distributed only to those who agreed to respond to the survey either electronically using Google form and through Saudi Arabian airlines office at Hail city. Out of 250 questionnaires distributed 28 were inadequate and thus rejected from the study. As a result, there were only 143 usable questionnaires for data analysis was accepted for the purpose of final analysis, representing a response rate of 57%. There is no statistically significant difference be.. View More»
DOI:
10.4172/2167-0269.1000300