ISSN: 2167-0269
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Wagnew Eshetie Tsegaw
College of Business and Economics,
Ethiopia
Research Article
Tour Guiding Quality Assurance Mechanisms and Respective Tourist Satisfaction: Evidence from South Ethiopia
Author(s): Wagnew Eshetie Tsegaw and Derera Ketema TeressaWagnew Eshetie Tsegaw and Derera Ketema Teressa
Though guides are one of the key front-line players in the tourism industry, conceptual confusion has long been a source of difficulty in the study and it is essentially contested concept and scholars made a notable effort to address this problem. Through their knowledge and interpretation, they have the ability to transform the tourists’ visit into an experience and knowledge level. This paper was intended to uncover tour guiding quality assurance mechanisms, its challenges and respective tourist satisfactions with special reference to southern regions of Ethiopia. The findings were disclosed using descriptive statistical tools such as frequency, mean, standard deviation, and t-test where appropriate. Further, focus group discussion, key informant interview, and observation were used. The findings of the study have portrayed that the practice of licensing, certification, awards.. View More»
DOI:
10.4172/2167-0269.1000317