Journal of Tourism & Hospitality
Open Access

William Chang

Publications

• Research Article
  Do Switching Barriers Exist in the Online Travel Agencies?
  Author(s): Leo Huang, William Chang and Chia Wen ChenLeo Huang, William Chang and Chia Wen Chen
  
  The fast development of e-commerce has provoked cutthroat competition between tour wholesalers and retailers. This study explores and empirically examines the correlations among retailers’ e-transaction satisfaction, interpersonal relationships, switching barriers, and repurchase intentions under the burgeoning e-commerce of Taiwan’s travel agencies. To achieve the objectives of this study, we adopt a Delphi research design. This research is quite innovative in that no related studies in the literature have analyzed nor tried to explore these linking factors for travel agency e-commerce. We also propose an optimal B2B transaction model that matches the essential development needs of B2B commerce transactions. .. View More»
  DOI: 10.4172/2167-0269.1000265

  Abstract PDF

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