Journal of Hotel and Business Management
Open Access

Department of Business Management, FIA Business School, São Paulo, Brazil

Publications

• Short Communication   
  Solar Activity as a Potential Predictor of Hotel Occupancy Rates: A Novel Interdisciplinary Approach
  Author(s): Alfredo Behrens, Kaizô I Beltrão and Agostinho Leite D’Almeida
  
  This study proposes an innovative methodology for forecasting hotel occupancy rates in the United States of America, drawing connections between solar activity cycles, geomagnetic disturbances and fluctuations in the hospitality industry. While traditional analyses primarily focus on economic indicators, this research explores the hypothesis that solar-induced geomagnetic activity may significantly influence human behavior and decision making processes related to travel and accommodation choices... View More»
  DOI: 10.35248/2169-0286.24.13.096

  Abstract HTML PDF