Reproductive System & Sexual Disorders: Current Research
Open Access

Department of Faculty of Media and Communication Studies, University of Central Punjab, Lahore, Pakistan

Biography

Prof. Ali Ashraf has a vast experience in teaching, research, public relations, advertising and development sector. He has served as Public Relations Officer at University of Engineering and technology (UET) and Communication Officer at Pace 2 life welfare foundation. He is one of the pioneer team member of Pakistan largest educational website www.ilmkidunya.com.  New media technologies and health communication has been his prime interest for research as well as professional practice. He has been producing and hosting various programs for different TV channels. Among his various projects he has produced documentary for UNSW Australia.

Publications

• Research Article   
  Consumption of Sexually Explicit Content Through Web Series and Emerging Adults' Sexual Objectification: An Empirical Study
  Author(s): Farahat Ali*, Muhammad Awais, Ali Ashraf and Muniba Fatima
  
  Modern technologies play a significant role in shaping gender perception and adolescents giving more emphasize on the external rather than internal features of an individuals. This study has been designed to examine the effects of the sexually explicit content of web series on emerging adults’ objectification. Survey method was applied, and data was collected from 700 undergraduate participant ages 18 to 23 studying in various public and private sector universities of Lahore, Pakistan. The study is driven by theoretical framework of uses and gratification and objectification theory. The result of the study showed that exposure of sexually explicit content through web series among male was strongly correlated with sexual objectification, dis-empathy, commenting about women’s body and insulting unattractive women. Moreover, web series exposure of .. View More»
  DOI: 10.35248/2161-038X.21.10.266

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