Journal of Hotel and Business Management
Open Access

Department of Hospitality Management, South Asian School of Tourism and Hotel Management, Kathmandu, Nepal

Publications

• Opinion Article   
  Hotel Branding in Emerging Markets: Crafting Identity with Limited Resources
  Author(s): Amira Khatun*
  
  In the rapidly evolving landscape of global hospitality, hotel branding has transformed into a sophisticated art of crafting unique identities that resonate with diverse audiences. For hotels in low-income countries, such as those in Nepal, the task of developing a compelling brand identity presents both significant challenges and remarkable opportunities. This perspective delves into the nuances of hotel branding within such contexts, exploring strategies that leverage limited resources to achieve a distinctive market presence.. View More»
  DOI: 10.35248/2169-0286.24.13.103

  Abstract HTML PDF