Journal of Tourism & Hospitality
Open Access
ISSN: 2167-0269
+44 1300 500008
ISSN: 2167-0269
+44 1300 500008
Department of Tourism Management, University of De La Salle, Manila, Philippines
Research Article
Relationship between Local Youtube Travel Vlogs and Revisit Intention Preferences
of Tourism Students of De La Salle University-Dasmariñas
Author(s): Ernesto Mandigma*, Belanio Jhealyn L, Apostol Paul Simon L and Barrera Ma Teresa L
Throughout the years, there has been a rise in the number of travel vlogs. Travel Vlogs have become an essential
route for travelers to get tourism information, which influences the viewers' travel intentions. The quantitative study
generally examines the significant relationship of local YouTube travel vlogs and revisiting intention preferences of
tourism students of De La Salle University-Dasmariñas. With the adapted attributes and characteristics, the results
of this study could serve as a basis for the essence of watching travel vlogs in connection with the revisit intention of
the students. The results were analyzed using weighted mean and Spearman’s Rho. Furthermore, the overall findings
of the study revealed a strong correlation of the variables. Finally, the research concluded that there is a significant
relationship between local YouTube trav.. View More»
DOI:
10.35248/2167-0269.22.11.503