Journal of Tourism & Hospitality
Open Access

Paññāsāstra University of Cambodia, Cambodia

Biography

Dr. Bora Ly is a Professor of Hospitality and management, at the Paññ?s?stra University of Cambodia, Cambodia. Area of Expertisation: Social media; Online tourism; travel 2.0; Web 2.0; Online social networks; Tourism websites; Tourism experiences; Cambodia
 

Publications

• Research Article   
  Effect of Social Media in Tourism (Case in Cambodia)
  Author(s): Bora Ly* and Romny Ly
  
  A survey of 500 respondents has confirmed all the hypotheses of the study to identify the most critical traits of social media use in the tourism, to analyze traveler's perceptions of social media, to determine essential features and benefits, and to consider the consequences of the users. Social media in tourism value creation model was formed to realize how the functions apply to tourism and how the benefits perceived as employing social media for tourism affects or influences traveler’s value creation to tourists when planning a trip and traveling. Subsequently, that investigation on the strategic bearing of social media on travel business and implementation of RBV model, it is inclined to believe that social media affects tourism. Consequently, the most critical and various social media resources for travelers are vital, and it can be a potential and crucial su.. View More»
  DOI: 10.35248/2167-0269.20.9.424

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