ISSN: 2169-0286
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Department of Final Year Mechanical Engineering student, BMS College of Engineering, Bengaluru, India
Research Article
Harley Davidson Decamps India
Author(s): Chiranjan Shubha Kumar, H B Dhavan, Abhishek G H and Madhav Murthy*
The profitability of a company is proportional to the perfectness achieved in marketing the brand. They must have
the art of telling stories so enthralling that people lose track of their wallets, as described by New York Times.
Marketing is the soul of organization determining the survival of a product in the market. It is quintessential as it
helps in reaching the consumers and create an impact on their minds even before the product is launched. Marketing
simply includes advertising, selling, and delivering products to consumers. The key result effective marketing shows in
not moving a brand is from sluggish to proactive without even changing a single aspect of the product itself. Keeping
the motto of the company alive has its own challenges.
William H Harley in 1901 had envisioned a blueprint of his two-wheeler bicycle that he managed to pull-off along
wi.. View More»