Reproductive System & Sexual Disorders: Current Research
Open Access

Department of Faculty of Media and Communication Studies, University of Central Punjab, Lahore, Pakistan

Biography

Mr. Farahat Ali has 3 years of teaching experience as a lecturer. He is doing his PhD from Institute of Communication studies, University of the Punjab, Lahore, Pakistan. Previously, he has done MPhil in research track from Institute of communication studies, University of the Punjab, Lahore, Pakistan. He received his BS (Mass Communication) degree from the Department of Mass Communication, University of Sargodha, Pakistan. He has good command on multiple softwares which includes CITAVI, Mendeley, SPSS, JAMOVI, AMOS and Smart Partial Least Square. His area of interest includes celebrity endorsement, advertising, political communication, Health Communication and Media Psychology.

Publications

• Research Article   
  Consumption of Sexually Explicit Content Through Web Series and Emerging Adults' Sexual Objectification: An Empirical Study
  Author(s): Farahat Ali*, Muhammad Awais, Ali Ashraf and Muniba Fatima
  
  Modern technologies play a significant role in shaping gender perception and adolescents giving more emphasize on the external rather than internal features of an individuals. This study has been designed to examine the effects of the sexually explicit content of web series on emerging adults’ objectification. Survey method was applied, and data was collected from 700 undergraduate participant ages 18 to 23 studying in various public and private sector universities of Lahore, Pakistan. The study is driven by theoretical framework of uses and gratification and objectification theory. The result of the study showed that exposure of sexually explicit content through web series among male was strongly correlated with sexual objectification, dis-empathy, commenting about women’s body and insulting unattractive women. Moreover, web series exposure of .. View More»
  DOI: 10.35248/2161-038X.21.10.266

  Abstract HTML PDF