Journal of Tourism & Hospitality
Open Access

School of Business and Economics, Murang’a University of Technology, Murang’a, Kenya

Publications

• Research Article   
  Tourists Choice of Destinations and Willingness to Pay for Environmental Conservation
  Author(s): Eusabia B. Ondieki*, Dorothy A. Amwata, Dickson M. Nyariki and Godrick M. Bulitia
  
  Nakuru County is located in the central rift and has a diverse range of tourist attractions for investors and tourists. Although the attractions have economic benefits attributed to park entry fees already stipulated by the national and county governments and income from food and accommodation, there are non-financial values that are associated with intangible benefits that come with a conductive environment and conservation. The research employed qualitative and quantitative research methods to collect primary and secondary data on tourist socio-economic characteristics and their willingness to pay for the conservation of the destinations. The research used a sample of one hundred and ninety-six tourists, selected using simple random sampling technique. The study collected and analyzed primary and secondary data through descriptive and inferential statistics, while regression analysi.. View More»
  DOI: 10.35248/2167-0269.23.12.530

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