Journal of Tourism & Hospitality
Open Access

Department of Leisure and Recration Administration, Ming Chuan University, China

Biography

Professor (Associate) Ming Chuan University, China Department of Leisure and Recreation Administration, School of Tourism, With respect to the latter, study participants at outdoors destinations, particularly American/Canadian tourists, prefer using an active adaptation strategy to overcome cultural and behavioral conflict.

Publications

• Review Article   
  Encounter Experiences among Tourists at Attraction Sites – An Application of Social Contact Theory
  Author(s): Hsuan Hsuan Chang*
  
  This study uses the social contact theory to understand the attitudes of tourists towards other tourists, their encounter experiences, conflicts, and coping strategies used to overcome encounter conflict, and then investigates whether differences in these areas between American/Canadian and Chinese tourists are moderated by the recreational setting (indoor/outdoor). The study results show that Chinese tourists have more positive encounters with tourists who share their national background than with American/Canadian tourists, who for their own part experience more cultural conflict with other tourists in outdoor settings than do Chinese tourists. We conclude that the recreational setting moderates the relationship between American/Canadian and Chinese tourists, their level of encounter with other tourists, the type of conflict they experience, and the coping strategy used to ameliorat.. View More»
  DOI: 10.35248/2167-0269.19.8.414

  Abstract HTML PDF