Journal of Hotel and Business Management
Open Access

Department of E-Commerce and Logistics, Suzhou Institute of Trade and Commerce, Shenzhen, China

Publications

• Research Article   
  Effect of One Belt One Road Initiative (OBORI) Policy on the International Spread of Chinese Brands
  Author(s): Karamoko K.E.H. NDA*, Jiaoju Ge, Steven Ji-Fan Ren and Jia Wang
  
  Since the advent of the OBORI, it was subjected to numerous studies. However, most previous studies investigated only the potential impact of the OBORI on the Chinese economy and geopolitics. Therefore, its real effect on Chinese international commerce in OBORI countries is not evaluated yet. Accordingly, this study intends to model the OBORI effect on Chinese product brand purchases across country members. The assessment is made on 18362 purchases of the International Online Consumers (IOCs) from a Chinese international online selling platform. The Data was obtained from a programming language and the octopus software. The OBORI policy's effect on Chinese brands' purchases was examined through a Different in Different Model (DIDM). Results show that the impact of OBORI is weak in the real market. However, it could be significant if OBORI includes more developed a.. View More»
  DOI: 10.35248/2169-0286.23.12.028

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