Journal of Tourism & Hospitality
Open Access
ISSN: 2167-0269
+44 1300 500008
ISSN: 2167-0269
+44 1300 500008
Subject Matter Expert (SME) Tata Consultancy Services Limited, Mumbai, India
Review Article
MICE Tourism in India: Future Trends and Challenges!
Author(s): Jitendra Singh*
MICE Tourism is one of the key revenue spinners of travel and tourism economy in modern times. UNWTO
recognizes the inherent strength of MICE industry and has been instrumental in identifying and popularizing MICE
destinations across the world. As per ICCA rankings, India has improved its position substantially in the recent
times, when it hosted 175 meetings in 2018-19 compared to 143 for the previous year, thus leaping and improving its
position by seven positions from 31 in last year.
The estimated Global market size for MICE is in excess of USD 808 Bn in 2018-19 which is going to touch down to
1200 bn in 5 years from now. The estimated market size of MICE in India is Rs 37576 crores in which nearly 60%
comes from MIC i.e. meeting, incentive and conference. It is also important to mention that 65% are B2B events.
The estimated market size from Event is .. View More»
DOI:
10.35248/2167-0269.21.10.477