Journal of Tourism & Hospitality
Open Access

Department of Global Tourism, Kingston College, London, United Kingdom

Publications

• Mini Review   
  How Micro Influencers are Moulding the Future of Travel and Tourism
  Author(s): Joy Lacana*
  
  It’s no news that social media has revolutionized the world of marketing in travel, tourism and hospitality. With an ever-changing market reflecting an increasingly volatile cultural and political climate, we have seen the transformation of using celebrities as the blueprint for advertisement, to Moulding consumers into their own sustainable brands; using their personal profiles as billboards for collaborations and building their confidence to glamourize and be the main character in their own lives... View More»
  DOI: 10.35248/2167-0269.21.s5.004

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