ISSN: 2169-0286
+44 1478 350008
Department of Economics and Management, Harbin Institute of Technology, Shenzhen, China
Research Article
Effect of One Belt One Road Initiative (OBORI) Policy on the International Spread of Chinese Brands
Author(s): Karamoko K.E.H. NDA*, Jiaoju Ge, Steven Ji-Fan Ren and Jia Wang
Since the advent of the OBORI, it was subjected to numerous studies. However, most previous studies investigated
only the potential impact of the OBORI on the Chinese economy and geopolitics. Therefore, its real effect on
Chinese international commerce in OBORI countries is not evaluated yet. Accordingly, this study intends to model
the OBORI effect on Chinese product brand purchases across country members. The assessment is made on 18362
purchases of the International Online Consumers (IOCs) from a Chinese international online selling platform. The
Data was obtained from a programming language and the octopus software. The OBORI policy's effect on Chinese
brands' purchases was examined through a Different in Different Model (DIDM). Results show that the impact of
OBORI is weak in the real market. However, it could be significant if OBORI includes more developed a.. View More»
DOI:
10.35248/2169-0286.23.12.028