Journal of Tourism & Hospitality
Open Access

Tourism and Entrepreneurial Marketing, Faculty of Economy, University of Tirana, Albania

Publications

• Review Article   
  China: Investing and Touristing in Europe
  Author(s): Klodiana Gorica*
  
  The aim of this article is to interface the development and evolution approach of the Chinese tourist movement to Europe with the necessity and urgent need for measurement, evaluation and preliminary studies, in order to prioritize the fact that tourism development in Europe to continue sustaining SDG achievement, and to strategically orient the best investment in the tourist supply. It is important to emphasize that this study is also an attempt of a critical analysis by using a qualitative methodology. This methodology is based on the international strategic documents of key tourism development policies, Europe and Chinese strategic investment documents in general. Based on the theory and principles of sustainable tourism development as well as international policies for the sustainable development in Europe through tourism, this article includes a guide with such targeted.. View More»
  DOI: 10.35248/2167-0269.20.9.434

  Abstract HTML PDF