Journal of Hotel and Business Management
Open Access
ISSN: 2169-0286
+44 1478 350008
ISSN: 2169-0286
+44 1478 350008
Department of Environmental Studies, University Putra Malaysia, Serdang, Selangor, Malaysia
Research Article
Analysis of Health Travellers? Satisfaction Based on Service Quality in the Malaysian Fertility Centre
Author(s): Faizah Shahudin*, Lim Jia Yi, Salman Haider Minhaz and Mohd Rusli Yacob
p>Malaysia has emerged as a popular destination for medical tourism, aiming to offer the best healthcare travel experience by 2025. Specifically, Malaysia aspires to become the leading fertility hub in Asia. This research aimed to analyse the factors influencing medical tourism satisfaction based on health travellers’ perceived service quality in Malaysian fertility centres. Service Performance (SERVPERF) also known as customer perception of performance, is recognized as a performance-only indicator of service quality. The model was adopted to analyse the health travellers’ satisfaction and experiences that can only be recognized during or after the consumption phase. Five variables tangible, reliability, responsiveness, assurance and empathy serves as the theoretical framework for this quantitative study. The respondents are the female international patients who seek .. View More»