Journal of Hotel and Business Management
Open Access

Department of Assistant Professor, Mechanical Engineering, BMS College of Engineering, Bengaluru, India

Publications

• Research Article   
  Harley Davidson Decamps India
  Author(s): Chiranjan Shubha Kumar, H B Dhavan, Abhishek G H and Madhav Murthy*
  
  The profitability of a company is proportional to the perfectness achieved in marketing the brand. They must have the art of telling stories so enthralling that people lose track of their wallets, as described by New York Times. Marketing is the soul of organization determining the survival of a product in the market. It is quintessential as it helps in reaching the consumers and create an impact on their minds even before the product is launched. Marketing simply includes advertising, selling, and delivering products to consumers. The key result effective marketing shows in not moving a brand is from sluggish to proactive without even changing a single aspect of the product itself. Keeping the motto of the company alive has its own challenges. William H Harley in 1901 had envisioned a blueprint of his two-wheeler bicycle that he managed to pull-off along wi.. View More»
  

  Abstract PDF