ISSN: 2375-4435
+44-77-2385-9429
Sociology and Social Research, University of Kent, UK
He is affiliated to University of Willson. He is a recipient of many awards and grants for his valuable contributions and discoveries in major area of gender sociology. His international experience includes various programs, contributions and participation in different countries for diverse fields of study. His research interests reflect in his wide range of publications in various national and international journals.
Perspective
Alternative Media Framing of COVID-19 Risks
Author(s): Martin Kelvin*
Early media coverage of COVID-19, between 1 January and 31 March 2020, provided Alternative Media Personalities(AMPs) a chance to supply conspiratorial misinformation to their online audiences. Far-right AMPs may reframe sociopolitical aspects of risk to supply ‘fake-news’, amplifying future risks arising from the COVID-19 pandemic. Using the Social Amplification of Risk Framework (SARF) to define factors of risk amplification, this study conducted a framing analysis upon 1,895 minutes of streamed video content from a well liked, far-right, AMP regarding COVID-19. Significant differences in frame expression suggested that AMPs hold greater value in specific frames when providing infotainment based upon authentic interpretations of risk. A scarcity of serious change in frame expression over time suggests that AMPs may depend on media templates when communicating risk to the.. View More»
DOI:
10.35248/2375-4435.21.9.e118