International Journal of Advancements in Technology
Open Access

Department of Science and Technology, Sathyabama Institute of Science and Technology, Chennai, Tamil Nadu, India

Publications

• Research Article   
  Exceeding Customer Satisfaction by Creating and Delivering Customer Value in Software Development Organizations
  Author(s): Udhayakumar SP* and Meenakshisundaram Sivasubramanian
  
  “Value” is the customer's perception of the proportion of benefits received against the costs incurred to consume a product or service from a vendor. A customer’s perception of “value” is always two-fold i.e., (1) Direct utility from the product or service (functionality, stability, security, speed, design alternatives, flexibility, standard compliance, etc.) and (2) Relationship aspects (Product expertise of the vendor, vendor’s ability to partner and provide solutions based on market trends, and running social programs for the customer, etc.), in short, any deliverable or activities which will help the customers achieve their business objectives. Merely delivering as per the contract does not, please today’s customers anymore and is not accounted as value delivery. Vendors are expected to go beyond the stated and agreed .. View More»
  DOI: 10.35248/0976-4860.22.13.208

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