Reproductive System & Sexual Disorders: Current Research
Open Access

Department of Media and Communication, University of Management and Technology, Sialkot, Pakistan

Biography

Mr. Muhammad Awais has worked in broadcast stations and multinational organizations of Lahore as a scriptwriter, researcher and senior content writer, etc. He is currently working as a Lecturer in the Department of Media and Communication at the University of Management and Technology, Sialkot Campus. He has done MPhil in Communication Studies (Research Track) from the Institute of communication studies, University of the Punjab. He completed his M.A in Mass Communication (BZU) with a distinction. Awais has also won a travel grant award from UNESCO to present one of his papers at a conference which was held in Bangkok.

Publications

• Research Article   
  Consumption of Sexually Explicit Content Through Web Series and Emerging Adults' Sexual Objectification: An Empirical Study
  Author(s): Farahat Ali*, Muhammad Awais, Ali Ashraf and Muniba Fatima
  
  Modern technologies play a significant role in shaping gender perception and adolescents giving more emphasize on the external rather than internal features of an individuals. This study has been designed to examine the effects of the sexually explicit content of web series on emerging adults’ objectification. Survey method was applied, and data was collected from 700 undergraduate participant ages 18 to 23 studying in various public and private sector universities of Lahore, Pakistan. The study is driven by theoretical framework of uses and gratification and objectification theory. The result of the study showed that exposure of sexually explicit content through web series among male was strongly correlated with sexual objectification, dis-empathy, commenting about women’s body and insulting unattractive women. Moreover, web series exposure of .. View More»
  DOI: 10.35248/2161-038X.21.10.266

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