ISSN: 2161-038X
+44 1300 500008
Department of Faculty of Media and Communication Studies, University of Central Punjab, Lahore, Pakistan
Muniba Fatima Zahra is PhD Scholar and currently works at the Faculty of Media & Communication Studies. Their most recent publication is 'Exposure to Crime Reporting: Predictor of Perceived Stress and Mood among Young Adults of Lahore'. Muniba Fatima has 6 years’ teaching experience in different universities. She is also member of Human Research Ethics Committee, Monash University, Australia. She had completed her M.Phil. with distinction and currently she is enrolled in Ph.D and working on her dissertation. Muniba’s research interests include Media, Culture and Society, Health Communication and Digital Media. Her academic research focuses on children media policy.
Research Article
Consumption of Sexually Explicit Content Through Web Series and Emerging
Adults' Sexual Objectification: An Empirical Study
Author(s): Farahat Ali*, Muhammad Awais, Ali Ashraf and Muniba Fatima
Modern technologies play a significant role in shaping gender perception and adolescents giving more emphasize on
the external rather than internal features of an individuals. This study has been designed to examine the effects of the
sexually explicit content of web series on emerging adults’ objectification. Survey method was applied, and data was
collected from 700 undergraduate participant ages 18 to 23 studying in various public and private sector universities
of Lahore, Pakistan. The study is driven by theoretical framework of uses and gratification and objectification theory.
The result of the study showed that exposure of sexually explicit content through web series among male was strongly
correlated with sexual objectification, dis-empathy, commenting about women’s body and insulting unattractive
women. Moreover, web series exposure of .. View More»
DOI:
10.35248/2161-038X.21.10.266