Global Journal of Commerce & Management Perspective
Open Access

Banarsidas Chandiwala Institute of Professional Studies, Dwarka, India

Biography

Ms. Pooja Yadav, Assistant Professor, Banarsidas Chandiwala Institute of Professional Studies, Dwarka. Masters in Computer Aided Management from R.A. Podar, the University of Rajasthan with First Division. She is also pursuing Ph. D. in Marketing from Mohan Lal Sukhadia University. She has over six years of work experience in academics. Her areas of interest are Management Information Systems, E-Commerce, and Software Engineering. She has attended many Seminars, Workshops, FDPs, on various contemporary management and Information Technology issues. She has published 11 research papers in the refereed journals and conference proceedings.

Publications

• Research   
  E-tailing: Changing paradigm of retail sector in India
  Author(s): Pooja Yadav* and Neha Singh
  
  Purpose: The main purpose of the study is to understand & illustrate the changes in creating the right e-tail business model in marketing to ensure success and profits in the organisation. Further, the study will also cater to the impact of different marketing strategies across different industries in electronic media. The study will also enable us to understand the shift in customer loyalty & retention with the increasing usage of e-commerce. Methodology: It is a descriptive research. The study is based on Secondary data. Results/Conclusion: Changing market scenario puts pressure on business to adapt new and smart strategies to reach the pinnacle of success. New developments are rapidly becoming part of IT infrastructure. With digital environment in place, we will probably see ch.. View More»
  

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