ISSN: 2167-0269
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Department of Hospitality and Tourism Management, University of Ho Technical, Ho, Ghana
Research Article
Dimensions of Visitor Satisfaction at Attractions: a study at Kakum National Park, Ghana
Author(s): Cornelius Tengan*, Augustine Kuusogre, Gordon Maayir and Richmond Sakyi
This study sought to ascertain the difference between visitors’ socio-demographic characteristics and dimensions of satisfaction
at Kakum National Park (KNP) in Ghana. The study adopted a cross-sectional field survey and sampled 367 respondents for
data collection, using a questionnaire. Data was analyzed via the mean scores and standard deviation. Independent t-test and
ANOVA were used to explore the difference between dimensions of satisfaction and socio-demographic characteristics of
visitors. Out of the socio-demographic characteristics used only age, the continent of origin and level of education were found
to vary with some of the dimensions of satisfaction at p-value ≤ 0.05. Visitors were found to be satisfied with all the dimensions
of satisfaction except the price. The study, therefore, recommends that management of the attractions adopt conscious .. View More»
DOI:
10.35248/2167-0269.22.11.506