Journal of Tourism & Hospitality
Open Access

Cambodian Mekong University, Cambodia

Biography

Department of Computer Information Technology, Cambodian Mekong University, Phnom Penh, Cambodia, Romny Ly is Professor of Marketing and Tourism at Cambodian Mekong University, Cambodia His research interests are in tourist behavior and experience and qualitative methodologies. His research in social tourism is includes experiences, policy and sustainability.

Publications

• Research Article   
  Effect of Social Media in Tourism (Case in Cambodia)
  Author(s): Bora Ly* and Romny Ly
  
  A survey of 500 respondents has confirmed all the hypotheses of the study to identify the most critical traits of social media use in the tourism, to analyze traveler's perceptions of social media, to determine essential features and benefits, and to consider the consequences of the users. Social media in tourism value creation model was formed to realize how the functions apply to tourism and how the benefits perceived as employing social media for tourism affects or influences traveler’s value creation to tourists when planning a trip and traveling. Subsequently, that investigation on the strategic bearing of social media on travel business and implementation of RBV model, it is inclined to believe that social media affects tourism. Consequently, the most critical and various social media resources for travelers are vital, and it can be a potential and crucial su.. View More»
  DOI: 10.35248/2167-0269.20.9.424

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