Journal of Tourism & Hospitality
Open Access

Department of Tourism and Marketing, University of Tehran, Tehran, Iran

Publications

• Research Article   
  The Role of Green Tourism as a Marketing at Destinations
  Author(s): Roqaye Mousavi*
  
  These days because of climate change and increasing pollution, the concept of green travel and tourism has been proposed as a possible mitigating solution. Mass tourism is a thing of the past for the tourist countries that desire to expand their tourism industry in a well-considered way. For this reason tourist countries, need to expand a new version of tourism that should be based also on so-called alternative tourism. Alternative tourism may be a generic concept encompassing various sort of tourism like, soft, responsible, appropriate, small-scale, sustainable and green tourism. Green tourism has been progressively advanced over recent years due to developing concerns about environmental sustainability in many different industries worldwide. The green tourism concept would be profoundly appealing to tourism enterprises and operators owing to increasing governmen.. View More»
  DOI: 10.35248/2167-0269.21.s5.003

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