Journal of Hotel and Business Management
Open Access
ISSN: 2169-0286
+44 1478 350008
ISSN: 2169-0286
+44 1478 350008
Department of Information Technology, Lovely Professional University, Punjab, India
Review Article
Role of Information Technology in Food Service Quality to Increase Revisit Intention in Five Star Hotels of Bangladesh
Author(s): Mohammad Badruddoza Talukder* and Sanjeev Kumar
The purposes of this study were duel pleat: to determine the relationship between information technology in food service quality and revisit intention and to examine the moderating effect of guest confidence on this relationship. This study examined how information technology in food service quality affects revisit intention. A total of 280 questionnaires were collected from the guests of five star hotels food service outlets in Bangladesh. Structural parameter estimates (PLS-SEM) method was employed to test the proposed relationships. This study indicated that information technology in food service quality influences guest confidence. In the same way, guest confidence has a positive effect on revisit intention. However, information technology in food service quality does not directly affect revisit intention. The study tried to demonstrate that establishing the right conn.. View More»