Journal of Tourism & Hospitality
Open Access

Department of Marketing, Faculty of Management Studies and Commerce, University of Jaffna, Sri Lanka

Biography

University of Jaffna · Deparment of Marketing B.Com Industrial Technology Institute, 363, Bauddhaloka Mawatha, Colombo-7, Sri Lanka, Regional Center, Jaffna, Sri Lanka Brand Management, Branding, Social Media Marketing, Advertising, Digital Marketing, Strategic Management
 

Publications

• Research Article   
  Sustainable Tourism Development in Jaffna District
  Author(s): Sivesan S*
  
  Tourism has been as tool to promote socio economic development. Tourism generates employment opportunities and it helps to enhance the livelihood of the host community. In fact, poverty alleviation, export generation, job creation, investment stimulation, and promoting socio-cultural understanding, peace and harmony within the nation are being done through tourism development. This study investigates the post war regional tourism development in Jaffna District. Data has been collected through field visit interviews with various stakeholders. The result of this study reveals that tourism made a substantial contribution to regional economic and intercultural promotion in Jaffna District. Consequently, this study provides suggestions on how to improve economic and socio cultural development through sustainable tourism development in Jaffna following decades of civil war... View More»
  DOI: 10.35248/2167-0269.20.9.431

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