ISSN: 2319-7285
+44 1300 500008
Department of Commerce and Management, Harvard University, Cambridge, United States
Review Article
Market Failure: The Odd Economics of Free News
Author(s): Steven C. Tarr*
The free news market has failed. Why do consumers tolerate low quality news while they do not tolerate low quality
cars? This research examines that question through an extension of economic principles, consumer and supplier
behavior, information asymmetry, technology, and unique aspects of price and quality. Amidst a glut of dubious
information driven by social media, websites, and news outlets, this paper provides an economic framework about
modern news deficiencies. High speed production and consumption of facts and opinions overwhelm the individual’s
cognitive processing limits. Similar to Gresham’s law, bad information drives out good. If consumers perceive news is
free and quality is questionable, then consumer and social economic benefit is zero. All economic benefit goes to the
supplier and the free market under performs. Seven factors drive th.. View More»
DOI:
10.35248/2319-7285.23.12.026