Journal of Hotel and Business Management
Open Access

Department of Human Resources, Mount Kenya University, Thika, Kenya

Publications

• Short Communication   
  An Overview on Marketing and Digital Dominance
  Author(s): Steven Waltar*
  
  Marketing refers to the activities a company undertakes to promote the buying, selling, and use of its products or services. It involves understanding customer needs and creating strategies to meet those needs while achieving organizational goals. Digital dominance refers to the supremacy or leadership established by a brand or entity in the digital space. This involves leveraging digital technologies and platforms to achieve a competitive edge, maximize visibility, and enhance overall business performance. Marketing has shifted significantly towards digital platforms, and achieving digital dominance is important for businesses to thrive in the modern competitive landscape. The integration of technology and strategic digital marketing efforts are fundamental for staying ahead in today's dynamic business environment... View More»
  DOI: 10.35248/2169-0286.23.12.064

  Abstract HTML PDF