Journal of Tourism & Hospitality
Open Access
ISSN: 2167-0269
+44 1300 500008
ISSN: 2167-0269
+44 1300 500008
Department of Management, University of Technology Malaysia, Johor, Malaysia
Review Article
An Overview of Destination Personality and its Measurement Issue in Tourism: A Literature Review
Author(s): Urooj Zulfiqar*
Destination branding has been an extensively investigated idea as governments and corporations seek to reposition
their respective destinations' images in the mainstream sphere. All areas of destination branding are being researched,
not only for the purpose of branding or rebranding locations, but also to stimulate local economies. The purpose of
this study is to obtain information about destination personality from the literature accessible in research sources.
This review paper presents the findings of previous researches and the approaches used therein. Researchers,
marketers, and government officials might benefit from an increased understanding of notions of destination
personality and its implications in tourism, which could lead to adjustments and improvements in the branding of
tourist, business and other kinds of destinations. It is essential to emphasis.. View More»
DOI:
10.35248/2167-0269.24.13.551