Journal of Hotel and Business Management
Open Access

Department of Economics, University of Porto, Porto, Portugal

Publications

• Research   
  Customers Reaction on Unethical Company's Behavior Comparing Western and Eastern Europe
  Author(s): Valeria Chovgun*
  
  The study mainly investigates people’s reaction to unethical corporate behavior. Observers have identified differences between customers in Eastern and Western Europe, leading to the formulation of two main hypotheses. The first hypothesis focuses on customers' confidence in ethics (encompassing moral, environmental, and social issues), where distinct variations exist between Eastern and Western Europe. The second hypothesis examines the average customer response to unethical behavior, highlighting unique characteristics in both regions. A quantitative analysis was conducted using a factor analysis design and hierarchical regression. The empirical study involved a sample of 202 responses from customers across various countries in Europe and the Former Soviet Union (FSU). The findings indicated the differences between East and West Europe clients and their reactions on unethi.. View More»
  DOI: 10.35248/2169-0286.24.13.119

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