Journal of Tourism & Hospitality
Open Access

Department of Management Sciences, Government College of Management Sciences, Abbottabad, Pakistan

Publications

• Mini Review   
  Rethinking Strategic Business Performance in Hospitality Sector: Role of ICT, E-Marketing and Organizational Readiness
  Author(s): Asad Javed and Zahid Yousaf*
  
  The purpose of this review is to summarize the article entitled “Towards Strategic Business Performance of the hospitality sector: Nexus of ICT, E-Marketing and Organizational Readiness”. In the article, the authors explain the importance of the Information and Communication Technology (ICT) and E-Marketing for achieving the strategic performance in the hospitality sector of Pakistan. According to author, in present era all the businesses which are developed based on the latest information technology are competing better than other organizations. ICT become an essential component for gaining market shares and competitive edge for hotels. Through E-marketing practice increases the overall cost of marketing however helps to achieve strategic business performance. The success of ICT and E-marketing relay on the degree of organizational readiness. For the .. View More»
  DOI: 10.35248/2167-0269.21.10.476

  Abstract HTML PDF