Journal of Hotel and Business Management
Open Access

Maureen Brookes

Biography

Dr Maureen Brookes is a Reader in Marketing and a Teaching Fellow within the Oxford School of Hospitality Management at Oxford Brookes University. She is the Immediate Past President of EuroCHRIE, the hospitality and tourism subject association for Europe, the Middle East and Africa.She also sits on the Board of Directors for the Council for Hospitality Management Education (CHME); is a member of the Institute of Hospitality\\s Professional Review Panel and a Director of Oxford Gastronomica, a specialist centre for the study of food, drink and culture.Maureen has previously served as the Hospitality Liaison Officer for the UK\\s Higher Education Academy\\s Hospitality, Leisure, Sport and Tourism (HLST) Network.Her research and journal publications are on franchising andplural organisations, covering diverse topics such as partner selection, entrepreneurship, relational development and knowledge transfer. Pedagogic publications have encompassed internationalisation, personalisation, the use of podcasting and quality management in higher education.

Research Interest

Both disciplinary and pedagogic research track records. Currently receiving between 700-800+ reviews each 30-day period for both research streams from around the world on Academia.edu; January reviews recorded at 849. Disciplinary Research: Franchising and strategic alliances, internationalisation, international market entry, plural organisations, centric orientation Recognised as a strong and certain return for REF 2014 (2 x 4* + 2 x 3*) Current and developing research into international franchising in emerging markets Pedagogic Research: Internationalisation, personalisation, use of technology to support student learning, and quality enhancement Publication of results in peer-reviewed journals