Journal of Political Sciences & Public Affairs
Open Access

Party Slogans Impact Factor

A slogan is a short saying or catchphrase, often used by political groups. Slogan is a distinctive or identifying phrase ... a catchword or rallying motto distinctly associated with a political party. A slogan could also be a memorable motto or phrase utilized during a clan, political, commercial, religious, and other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the general public or a more defined target group. The Oxford Dictionary of English defines a slogan as "a short and striking or memorable phrase utilized in advertising." A slogan usually has the attributes of being memorable, very concise and appealing to the audience. The word slogan springs from slogorn which was an Anglicisation of the Scottish Gaelic and Irish sluagh-ghairm (sluagh "army", "host" + gairm "cry"). Slogans vary from the written and therefore the refore the visual to the chanted and the vulgar. Their simple rhetorical nature usually leaves little room for detail and a chanted slogan may serve more as social expression of unified purpose than as communication to an intended audience. George E. Shankel's (1941, as cited in Denton Jr., 1980) research states that, "English-speaking people began using the term by 1704." The term at that time meant "the distinctive note, phrase or cry of a person or body of persons." Slogans were common throughout the ecu continent during the center Ages; they were used primarily as passwords to make sure proper recognition of individuals within the dark or in the confusion of battle.