Journal of Hotel and Business Management
Open Access

Handicrafts in globalisation times: An analysis of craft producers in Andhra Pradesh and rural tourism

International Conference on Hotel and Business Management

September 14-15, 2012 Hyderabad International Convention Centre, India

P. Siva Sankara Reddy and P. Aparna

Accepted Abstracts: J Hotel Bus Manage

Abstract :

Andhra Pradesh's myriad craft traditions and living craft skills are, generally acknowledged as living links to the past and as a means of preserving cultural meaning into the future . Andhra Pradesh is the treasure of fascinating Handicrafts, each unique in their style, concept, form and expression, that has made a name for themselves the world over. The evolution of design, colour and form embodied in handicrafts is a story of experiment and evolution through centuries, perfected through the passage of time. The estimated number of artisans in Andhra Pradesh is 2.08 Lakhs and the annual production capacity is 570 crores.