Journal of Clinical & Experimental Dermatology Research
Open Access

Maximize the growth areas in your business & unlock the profit potential in your client base

4^th International Conference and Expo on Cosmetology & Trichology

June 22-24, 2015 Philadelphia, USA

Heather Lemere

Posters-Accepted Abstracts: J Clin Exp Dermatol Res

Abstract :

Many businesses invest their marketing time and budget pursuing new clients while neglecting to properly market to their existing client base. While new clients are an integral part of any growing business, they also carry the highest acquisition cost and yield the lowest retention rates. A good client-based marketing strategy is an essential component to any successful business. Repeat clients fuel the continuity of a business, with lower marketing costs and high average spending per visit. Raising the business growth indicators on the existing client base will lead to a stronger, more profitable business. This dynamic presentation will showcase proven methods that will reveal the overlooked growth potential in your business and exploit the opportunities that are present in the 5 main growth areas. Attendees will leave this session with creative, forward-thinking ideas targeted to their client database that can be implemented immediately to produce results.