Journal of Clinical & Experimental Dermatology Research
Open Access
ISSN: 2155-9554
+44 1478 350008
ISSN: 2155-9554
+44 1478 350008
George Magalios
Posters-Accepted Abstracts: J Clin Exp Dermatol Res
Background and Objectives: The author, President of The Sophia Group, will give a talk on negative press and reviews and their impact on health and beauty professionals and med spa businesses. A damaging piece of online content (social media, review, photo, slander) can impact companies adversely instantly and cost millions of dollars in sales. This talk will demonstrate how aesthetics industry professionals and companies can insulate against the damaging press and create positive profiles. Objectives: Prevent reputation Damage, repair reputations and enhance the online profile to attract new clients Study Design/Materials and Methods: The author will demonstrate how negative online content can be the impetus for a comprehensive campaign that results in new business using techniques with high rates of return on investment. The talk will include examples of cosmetic surgeons and professionals in the health and beauty industry who are succeeding online and those who are failing. Examples of bad reviews and defaming propaganda will be show through internet searches and statistics of how negative press has affected health and beauty professionals will be defined. Instruction on creating and maintaining positive public relations through online marketing and social media networking will be given to empower individuals with the ability to enhance the online presence of their practice to positively impact the influx of clients. Results: Attendees will gain a comprehensive insight on our vulnerability on the web, the downside of Internet communication, anonymity and the power of online reputation management. Conclusions: Attendees will gain the knowledge necessary to protect their practice and careers from false representation and defaming content on the web.