Journal of Hotel and Business Management
Open Access
ISSN: 2169-0286
+44 1478 350008
ISSN: 2169-0286
+44 1478 350008
Sherry Abraham and Anu Chandran
Accepted Abstracts: J Hotel Bus Manage
Tourism has emerged as the largest global industry of the 21st century making a phenomenal contribution of about 9% to the world GDP. The current trends and evolving practices clearly indicate that tourism industry is poised to multiply its revenues in the coming decade, offering remarkable opportunities in travel and tourism services. India has incredible potential for becoming a premier global tourism destination. ?Atithi Devo Bhava?, the age old Indian saying literally meaning ?Guest is God? can be aptly termed as the guiding force behind the travel oriented activities in India. As the global traveler looks eagerly towards India, the renowned destinations are busy creating ?Brand India? with individual flavours to tickle the tourists? taste buds. Indian Railways with their amazing services and facilities has been playing the role of a perfect host to tourists. A major development in recent years has been the introduction of many tourist trains, which are fabulous tourism products. Rail tourism in India beckons tourists to enjoy the varied landscapes and cultural attractions. Rail tourism is the specific vehicle for achieving high growth in co-ordination with state agencies, tour operators, travel agents, and the hospitality industry. IRCTC is a reputed government institution catering to the needs of millions of customers in various ways. A unique organization, its style of functioning has brought laurels for Indian Railways. This study has been necessitated by the modus operandi of marketing devised by IRCTC, Chennai, to satisfy large number of customers, facilitating quality and cost-effective products and services. This paper examines the dynamics of marketing activities carried out by IRCTC, Chennai. IRCTC as a state-of-the-art institution entices and influences the buying behaviour of customers and it is appropriate to conduct a study on the same. The present study also deals with the business strategies of IRCTC, widely acclaimed as a single window interface for providing complete tourism and hospitality solutions for various segments of customers. Furthermore, this work deliberates on the different business lines of IRCTC, Chennai. Subsequently, a SWOT Analysis is conducted to throw light on the demand and supply gap.
Sherry Abraham has completed her Ph.D. in Tourism from Bharathidasan University. She has vast experience in tourism and hospitality. She is currently working as Assistant professor at the Department of Tourism Studies, Pondicherry Central University. A distinguished academic, Dr.Sherry has visited many countries. She has presented papers in International and National Conferences. Anu Chandran is Assistant Professor at the Department of Tourism Studies, Pondicherry Central University. He has master?s degrees in English Literature and Tourism Administration, M.Phil in Futures Studies, and P.G. Diploma in Journalism and Public Relations. He has published four books and authored several research papers and articles. Anu Chandran is Associate Editor of a Tri-lingual Journal, Editor of Yatra Publication, and Guest Editor of Tourism Theory and Practice Journal.